GLOBExCHANGE is a flagship climate conference bringing together North American leaders to accelerate progress toward net-zero. As the evolution of the GLOBE Series, the event required a visual identity that balanced urgency, innovation, and institutional credibility.

I led the development of the campaign’s visual system, translating the “race to net zero” concept into a cohesive brand language. Drawing from the dynamics of motion and competition, the identity uses directional energy, bold colour, and structured typography to communicate speed, collaboration, and measurable progress.

The system was designed to scale seamlessly across touchpoints — from digital and social to environmental graphics and motion — ensuring a consistent and impactful presence throughout the event experience.

ROLE

Creative direction and development of the visual identity, including campaign concept, logo and icon system, typography, and colour framework. Oversaw execution across print, digital, environmental, and motion applications, collaborating with internal teams and external vendors to deliver a unified and high-impact brand experience.

Software: Adobe Illustrator, InDesign, Photoshop, After Effects, PowerPoint