BRAND IDENTITY | VISUAL SYSTEM
Nancy Wright & Associates
Nancy Wright & Associates is a sustainability-focused consultancy built on more than two decades of leadership in the GLOBE Series of sustainable business summits. The identity positions the consultancy as a modern, credible voice within the evolving cleantech landscape.
CLIENT:
Nancy Wright & Associates
DATE:
April, 2019
CATEGORY:
Brand Identity
OUTCOME
The final identity system pairs a refined colour palette with a clean, highly legible typographic approach. Oswald was selected as the primary typeface for its modern and structured feel, along with its versatility across formats. It is complemented by Crimson Pro, which introduces warmth and contrast for editorial applications.
Together, these elements create a cohesive and adaptable brand system that supports both digital and print touchpoints.
STRATEGY
The objective was to create a distinctive brand mark that reflects both the strength of Nancy’s leadership and her connection to the sustainability space. The direction focused on balancing boldness with restraint, resulting in a clean, modern identity that feels credible and forward-looking.
A curated mood board established the visual tone, drawing from natural forms, organic textures, and refined typography.
PROCESS
The exploration began by mapping visual references across two axes: industry-relevant forms and emotionally driven cues. These informed an initial set of logo explorations, translating natural elements such as branches, leaves, and birds into simplified graphic forms. Through iterative refinement, the mark evolved into a more focused and expressive symbol, balancing clarity with character.
TOP CHOICES
Two directions were presented, each exploring a different interpretation of the brand. The selected concept features a stylized “N” paired with a bird motif, which serves as a subtle nod to growth, movement, and environmental impact. From there, the design was refined to enhance clarity, balance, and scalability across applications.
